Research Methods
Secondry Research after going through the web i got to understand that there are people who are really interested in getting the customization/personalization in there food
Project Brief
A food delivery app that allows users to customize their food
Understanding the brief
The Brief was an app that lets the users customize the food they are ordering online. but is there really a demand for customizable food?, is the idea really feasible to work on? is it practically possible to provide customized foods to the end users? who are the target audience? let’s find out
User Interviews
In the pursuit of crafting user-centric and intuitive design solutions, I conducted a series of enlightening user interviews. These interactions played a pivotal role in unraveling the nuanced preferences, expectations, and pain points of our target audience.
In Interviews 91% Users said they want Personalization in there food
Arjita is a Student Who Needs customized food options Because she lives away from home, cannot cook food daily at home and misses the homemade food.
Nishant is a Professional Who Needs more accurate photos of foods he will get after ordering online food Because he has been disappointed with current stock photos shown on the delivery apps
User Behaviour
👉 Uncertain what they want to order/ Do not know what they want to order
👉 Looks for offers/Discounts
👉 Gets unpleased if the delivery gets late or does not show the right timing when the food will be delivered
Emapthy Maps
To truly understand our users, we need to put ourselves in their shoes. The empathy map helped us visualize the user's thoughts, feelings, and behaviors in order to create a more personalized and effective experience. Illustration of empathy map with sections for what the user thinks, feels, says, does.
Swot Analysis
User Persona
User Stories
Competitive Analysis
Information Archietecture
Based on my research, I have identified several key opportunities and challenges for the app. These include:
opportunities
- Demand for Personalized and Unique Food Experiences: Customers are actively seeking more personalized and unique food experiences, presenting an opportunity to create innovative and customized offerings.
- Rising Awareness of Healthy Choices: Increasing awareness of unhealthy food or ingredients creates a favorable environment for the promotion of healthier alternatives and nutritional choices.
- Growth in the Food Delivery Industry: The food delivery market is experiencing robust growth, with a Compound Annual Growth Rate (CAGR) of 10.76% forecasted for the period 2023-2030. This growth indicates a significant market potential for new entrants.
challenges
- Demand for Personalized and Unique Food Experiences: Customers are actively seeking more personalized and unique food experiences, presenting an opportunity to create innovative and customized offerings.
- Rising Awareness of Healthy Choices: Increasing awareness of unhealthy food or ingredients creates a favorable environment for the promotion of healthier alternatives and nutritional choices.
- Growth in the Food Delivery Industry: The food delivery market is experiencing robust growth, with a Compound Annual Growth Rate (CAGR) of 10.76% forecasted for the period 2023-2030. This growth indicates a significant market potential for new entrants.
I believe that our app has the potential to overcome these challenges and capitalize on the opportunities in the market. I look forward to working with you to bring this app to life and provide customers with a unique and personalized food delivery experience.
